Event Promotion

I promote live events, tournaments, and community programs.
Harlem, New York, NY, USA

Event Campaign Direction

A clear promotional plan gives your event a stronger presence from the first announcement.

A More Personal Way to Build Event Awareness

I shape the creative direction for a focused event promotion campaign, bringing the message, visual tone, and audience journey into alignment. The work can support a single event or a wider program of dates, with communication adapted to the character of each occasion. Every decision is made to help people understand what is happening, why it matters, and how to take part.

I begin by understanding the event, its audience, and the response you want to create. From there, I develop a practical promotional direction that can guide social content, digital materials, partner communications, and other campaign touchpoints. You receive a clear framework that keeps promotion consistent while leaving room for the event's personality to come through.

Ideal For

  • Live events seeking stronger audience awareness

  • Tournaments with multiple audiences or stages

  • Community programs that need clear public communication

  • Organisers preparing a coordinated promotional campaign

How It Works

  1. Discover: I learn about the event, audience, goals, and available promotional channels.

  2. Direct: I shape the campaign message, creative approach, and communication priorities.

  3. Refine: I review the direction with you and prepare a clear path for promotion.

Changing the narrative

I am Julien Coutourier, a creative director and producer focused on media, marketing, and community-centered storytelling. Through True 2 Production, I create visual content, live programming, and campaigns that give people, ideas, and culture a stronger platform. My work is rooted in Harlem energy, collaboration, and a commitment to positive expression. I help artists, organizations, events, and emerging voices connect with audiences through authentic creative direction and production.

Let's Talk

Ideas into impact

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Video Production

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Photography Services

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Frequently Asked Questions

Let's Create Together

Reach out to discuss your next creative project.