Creative Marketing

I create marketing campaigns that help shift narratives.
Harlem, New York, NY, USA

Narrative Shift Campaign

A focused campaign built to change how an idea, brand, or issue is understood.

A More Personal Way to Change Perception

I begin by identifying the existing narrative, the assumptions surrounding it, and the perspective your audience needs to encounter next. From there, I develop a clear creative platform that gives the campaign a strong point of view and a consistent emotional direction. The work is grounded in strategy, but it remains human, memorable, and open to interpretation.

The campaign can include messaging, visual direction, content concepts, and guidance for the channels where the story will live. I stay close to the creative details so every expression supports the larger shift. You receive a coherent campaign framework that helps your team communicate with greater clarity and intention.

Ideal For

  • Brands ready to redefine how they are perceived

  • Cultural or social initiatives with a complex message

  • Teams launching a new position or point of view

  • Organizations seeking more meaningful audience engagement

How It Works

  1. Define the tension: We clarify the current perception, desired shift, and audience context.

  2. Build the platform: I develop the central idea, message, and creative direction for the campaign.

  3. Shape the expression: I guide the campaign assets and touchpoints so the narrative remains consistent.

Changing the narrative

I am Julien Coutourier, a creative director and producer focused on media, marketing, and community-centered storytelling. Through True 2 Production, I create visual content, live programming, and campaigns that give people, ideas, and culture a stronger platform. My work is rooted in Harlem energy, collaboration, and a commitment to positive expression. I help artists, organizations, events, and emerging voices connect with audiences through authentic creative direction and production.

Let's Talk

Ideas into impact

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Video Production

I produce video content for events, brands, and stories.

Event Promotion

I promote live events, tournaments, and community programs.

Photography Services

I provide photography for portraits, events, and creative projects.

Frequently Asked Questions

Let's Create Together

Reach out to discuss your next creative project.